Using Comparative Deletions is a Better Way to Eliminate and Obliterate Your Competition

Here's an NLP language pattern that uses a comparative that presupposes your USP. It will help you and your company stand out from the hordes of others trying to put your prospects' money in their pockets.

The pattern:

[NAME OF YOUR PRODUCT OR COMPANY]: [INTENSIFIER, e.g., Far/Way/So much] [COMPARATIVE] than (just) [TYPE OF INDUSTRY or NEGATIVE ASSOCIATED WITH YOUR INDUSTRY].

Here are a few examples:

• NLP: Far Better Than Psychotherapy
• Wendy's: Way Better Than Fast Food
• TRY-N-SAVE: So much more than a department store
  
• NLP Language Patterns for Advertising: Way More Effective Than Ordinary Copywriting
  

Do you see how this works? By making a comparison with the typical and ordinary, you not only subtly put down the competition, you have your product or brand stand out more.

[Photo by Rudresh Calls]

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NLP Language Patterns for Ads Workbook

Here's a little piece of software that's like an electronic workbook. This workbook is a digital product/software for Windows where you learn about the patterns, then you create patterns for your products or services, press a button, and your personalized language patterns are copied to your clipboard - ready for use in your website, eBay descriptions, classified ads - where ever you need a little extra persuasion! Check it out here:

NLP Language Patterns for Ads Workbook
$9.97
by loularsen

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Advertising Ideas: Inject a Little Negativity Into Prospects

It's true that positive advertising tends to do better, sometimes a lot better, than ads that focus on the negative, the pain, the problem.

Many times what people want, and what you are offering, can be framed either as positive or as negative.

NEGATIVE EXAMPLE :-( There's no need to be lonely anymore.
POSITIVE EXAMPLE :-D Find the love of your life!

I'd say for longer ads like sales letters and brochures, use positive language with a brief dose of negative to persuade the moving-away-motivated crowd AND to show the consequences of not acting now (or going with competitors). But generally, keep it positive, upbeat and interesting.

But there are times when a negative ad can be very striking and memorable and actionable. And here I'm talking about very short ads: billboards, bumper stickers, Adwords, banners, etc. Advertising that is only a few words, but needs to capture the attention and the imagination quickly.

Here's a negative, stopping pattern that you can use for brief ads:

Don't wait/delay (to WHAT YOU WANT THEM TO DO). (SOMETHING NEGATIVE) isn't (waiting).

Here are a few examples:

• "Don't wait to get a check-up. Heart disease isn't waiting."

• "Don't wait to get your resume. The recession isn't waiting." (For a resumé/CV writing service)

You can make them even briefer if you want to or have to:

• "Don't wait. Heart disease isn't."

• "Don't delay your resume. The recession isn't."

These ads would even be more stopping/attention getting with a striking graphic.

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Reasons You Need to Use "Reason Why" Copy in Your Advertising

This post is more of a "modeling success" post rather than a specific language pattern.

In old school NLP, it was considered bad form to ask Why questions. Why? Because asking why-questions tended to validate and strengthen the beliefs and reasons that supported a problem state...

THERAPIST: Why do you feel that way?
PATIENT: Because she hates me.
THERAPIST: Why do you think she hates you? (etc...)

In successful advertising, however, prospects need reasons why in order for them to buy. And you have to supply the reasons. You can't let your readers deduce the reasons themselves. They probably won't. If that happens, you've lost a customer.

Here are some Reason Why questions to get you started. It's been proven that answering these will create persuasive and compelling copywriting:


Why should they be interested in what you're offering?


Why should they listen to you?


Why should they believe you?


Why should they buy from you?


Why is what you are offering a good deal?


Why should they act now?


When you've written your ad, go through it asking yourself why you've written what you did. Are your reasons congruent with your reader's needs, wants and desires?

Doing this with several of your ads will make you write better, tighter, more persuasive copy. This will become second nature, and you'll find yourself more persuasive and elegant with your communication in all walks of your life, not just writing ads.

Are you going to use the advice from this excellent post? Because once you do, you'll find yourself quickly and easily selling more products at higher prices.

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Do What Successful Businesses Do: Tell Your Customers to Model Success

If I can show you a way to make your customers and prospects buy faster, would you be interested?

People love to know how a successful person or company got that way, and if you can show them how to achieve the same or similar results, they'll love you for it. . .and buy from you.

And why not? Because you're helping them reach a goal or solve a problem using the same techniques or products that successful people use.

The pattern:

Do as/what [POSITIVE ADJECTIVE] (optional) [PERSONS/BUSINESSES or SOMEONE FAMOUS] do/did — [COMMAND - WHAT YOU WANT THEM TO DO].

Here are a few examples:

• "Do what Abraham Lincoln did: use powerful language patterns everyday."
• "Do as Barrack Obama does: use powerful language patterns when dealing with people."
• "Do what caring parents do: serve your children Bop-Tartz for a nutritious breakfast."
• "Do what the last Miss America winner did: use the Ab Compressor 5000 daily."

You can expand on the above pattern by giving more details and more reasons why.

This language pattern is most useful when you're trying to close the sale. A sort of round-up of the benefits in one shot, a final push.

A person could use this pattern in his or her advertising with powerful effect.

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