Here's an NLP language pattern that uses a comparative that presupposes your USP. It will help you and your company stand out from the hordes of others trying to put your prospects' money in their pockets.
The pattern:
[NAME OF YOUR PRODUCT OR COMPANY]: [INTENSIFIER, e.g., Far/Way/So much] [COMPARATIVE] than (just) [TYPE OF INDUSTRY or NEGATIVE ASSOCIATED WITH YOUR INDUSTRY].
Here are a few examples:
- NLP: Far Better Than Psychotherapy
- Wendy's: Way Better Than Fast Food
- TRY-N-SAVE: So much more than a department store
- NLP Language Patterns for Advertising: Way More Effective Than Ordinary Copywriting
Do you see how this works? By making a comparison with the typical and ordinary, you not only subtly put down the competition, you have your product or brand stand out more.
[Photo by Rudresh Calls]
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